Free marketing guides for home-service businesses Steal ourplaybook.It's free.
Free marketing guides for home-service businesses: Google reviews, Google Maps and websites, written for HVAC, plumbing, cleaning and every other trade. Real scripts you can paste today, and the official Google rules linked.
Free game plan. No pressure, no obligation.
Inside the library
- Review reply templates
- Review request texts
- Google profile checklist
- Two free tools
Start here
How to respond to Google reviews
To respond to Google reviews, open your Business Profile in Search or Maps and reply within a day or two, in two to four sentences: thank them by name, mention the job, add one real detail, sign your first name. For a bad review, stay calm, own what's fair and offer a direct way to reach you. Never argue.
Read the guideGoogle reviews
More reviews.Better replies.
How to ask every customer, what to say back, and what to do when one goes sideways.
- How to ask for a Google review What the tech says on site, plus text and email scripts for every kind of job. Read the guide
- How to respond to negative reviews Calm replies for the complaints the trades actually get, and when to report instead. Read the guide
- How to get more Google reviews The five-part system, the best moment to ask in each trade, and what gets you in trouble. Read the guide
- How to get your Google review link Pull your review link and QR code straight from Google, test it, and put it where customers actually tap. Read the guide
Google Maps
Climbthe map.
Your Business Profile, service areas and the things Google says decide who shows up first.
- Google Business Profile optimization checklist The tick-box list for a complete, rule-safe Business Profile, with category picks per trade. Read the guide
- How to rank higher on Google Maps Google's own three ranking factors, turned into a plan an owner can actually run. Read the guide
- Google Business Profile service area How to set up service areas the way Google wants, and what they really do for your ranking. Read the guide
Websites
Sites thatget the call.
What a home-service website has to do before a visitor picks up the phone.
- Home service website checklist Twenty boxes, one point each. Score your own site on your phone and see exactly what to fix first. Read the guide
- How to add Google reviews to your website The honest options, the rules nobody mentions, and where reviews actually win jobs on a trade site. Read the guide
Free stuff
Tools anddownloads.
Do the math, grab your review link, print the scripts. No login, no catch.
- Free toolGoogle review link + QR generatorPaste your Google Maps link or Place ID. Get your direct review link plus a print-ready QR sign and cards with your name.Use the tool
- Free toolReview gap calculatorYour reviews vs. the company on top. See how many 5-star reviews it takes to pass them.Use the tool
- Free downloadReview request scriptsText and email scripts for asking every customer for a Google review, by situation and trade.Get the PDF
- Free downloadReview reply templatesReplies for 5-star, mixed and negative reviews, ready to paste.Get the PDF
Your free game plan
Rather skip the homework?
Your free game plan shows you:
- Where you rank on Google Maps against the top companies near you
- How many reviews it takes to pass them
- What your website is costing you in missed calls
- Which guide fixes your biggest gap first
Get your free game plan
30 seconds. No pressure. No spam.
- 1We dig in
- 2Game plan
- 3You decide