Google review reply templates Answer everyreview likeyou were there.
Free Google review reply templates for the trades: 5-star thank-yous, mixed reviews, angry 1-stars and the strange ones. Swap the brackets, post it, get back to work.
What's inside · 22 scripts
- 7 thank-yous for 5-star reviews
- 4 replies for mixed 3 and 4-star reviews
- 7 replies for 1 and 2-star reviews
- Wrong business, fakes and foreign language
- The 4-part reply formula, with a worked example
- A "which reply?" chart and a send checklist
- Rules for staying calm, private and on policy
A peek inside
Three of the 22.Steal them now.
Copy these straight from the page. The PDF has the rest, sorted by situation, ready to print or save on your phone.
[Name], thank you. A [new roof/full repipe/system replacement] is a big decision, and we don't take it lightly that you picked us. Enjoy the [result, e.g. "quiet new system"], and call us with any questions down the road.
[Your name], owner
Big jobs get read by people pricing big jobs. Respecting the decision speaks straight to them.
[Name], I'm sorry to read this, and I take it seriously. I'd like to look into it with you directly so we get the facts right. Please email me at [email] and I'll follow up personally.
[Your name], owner
Never admit or deny fault in public. Get the details offline, and call your insurer if it is real.
Hi [Name], thanks for taking the time. We think this one may be meant for a different company. We're [Business], a [trade] company in [Town], and we can't find this job in our records. If we're wrong, please reach me at [email].
[Your name]
Friendly, not defensive. Readers see the mix-up, and the reviewer has an easy way to fix it.
Who it's for
Whoever answers your reviews: the owner, the office manager or the spouse who does the books. Built for HVAC, plumbing, electrical, roofing, house cleaning, landscaping, pest control, window cleaning, pressure washing and junk removal companies that get reviews faster than anyone gets around to answering them. Print it, keep it by the desk, and nobody stares at a blank reply box again.
Want the reasoning behind each reply? Read how to respond to Google reviews and the guide to negative reviews.
Get the free PDFStraight answers
Quick answers.
About the download. Want the whole review system run for you instead? That's the form below.
Amplify My BusinessDoes the download cost anything?
No. It's free. Put in your email and grab it.
What do I get?
One PDF you can print or keep on your phone, with every reply grouped by star rating and situation.
Can I change the wording?
You should. Swap the brackets, add a detail from the job, and change a line each time so no two of your replies match.
Do you email me after I sign up?
The PDF opens right on the next page. Now and then we might send a tip worth reading, and you can unsubscribe anytime.
Your free game plan
Rather we just do it for you?
Your free game plan shows you:
- Where your reviews stand against the top companies near you
- How many reviews it takes to pass them
- How requests after every job would work for your crew
- What your Google profile is missing
Get your free game plan
30 seconds. No pressure. No spam.
- 1We dig in
- 2Game plan
- 3You decide